Writing content for your legal website may seem like a fairly simple task: you just create a short landing page, “About Us” and “Contact Information” pages with little content on them, and maybe a letter from a senior partner. However, if you want to generate any traffic to your website without having to practically beg for it, then you’ll need to take some additional care with your content. You’ll want, in a word, to optimize your content to improve your search engine rankings. In addition, you want to make sure that you provide, i

Search engine optimization (SEO) is a key ingredient to any law firm’s marketing efforts. Lawyer videos, if used properly, can greatly enhance your SEO, and help bring more visitors to your firm’s website. Keep reading for an SEO primer, with a focus on lawyer videos.

The importance of SEO

Your firm probably invested a lot of time and money in its website. But like any shiny new business facility, it needs people to be able to find it before that business can start turning a profit.  With SEO, you’re attempting to accomplish two th

How do you want prospective clients to view your firm? This question is at the heart of all branding strategies, and the variety in answers might surprise you. Some firms want to be seen as passionate fighters willing to get down in the gutters if it will help their clients. Others want to be seen as beacons of justice with the highest ethical standards. Each approach requires radically different branding strategies, but all strategies share similarities as well. All firms want their message to get out to the broadest possible audience. All fir

Marketing has always been seen as the most important key to the success of a business. Online marketing however is quite different in comparison to marketing that you would do for an offline firm. Creating lawyer videos is a marketing technique that has been adopted by many law firms that have a presence online. Now you may be asking yourself, why would you want to create a video of a lawyer online when there are probably over a thousand similar videos. We are going to take a look at th

If you’re planning on creating your lawyer videos yourself, then you undoubtedly have some questions about how to shoot a good lawyer video. What equipment do I need? Can I do it myself or do I need someone to help shoot the video? Do I need a script? The better preparations you make before hand, the more smoothly your shoot will go. Here are some tips to help you along the way.

What Equipment Do I Need?

For shooting a good lawyer video, there are some basic needs:

1. A video camera. This one is obvious, but wo
   

There are a few websites out there that compete when it comes to the best website to upload your lawyer videos, but none as popular as ViewMyLawyer.com worldwide attorney video directory. It is one of the leading websites hosting videos for lawyers and attorneys alike. Here there is information regarding how to properly upload a video, create one, and what you should include. It also gives you information about the website and how it will help you gain more clients through marketing these videos. Furt

There are dozens of lawyer video hosting websites popping up all over the internet. This is because they have become so popular with potential clients and lawyers that many people are taking advantage of the opportunities they offer. Some of the most widely known lawyer video websites are some of the first ones that were created. Still others with advancements in their technology have lured in more people successfully. Either way, there are dozens of websites to choose from to suit your needs. All you have to do is a little research to find the