Lawyer video blogging has a number of benefits a lawyer or law firm that decides to go this route cannot overlook. Blogging can be a powerful tool for among other things:

Positioning a lawyer as an expert in the lawyer’s area of expertise

Lawyer video blogging can be used by attorneys to give proof that the attorney has knowledge in their particular practice area. Using lawyer videos in presentation can elevate an attorney to an expert status in a particular area of especially when the attorney presents the material in a confident and knowledgeable manner. Being an expert in a field and adding attorney videos to such credentials can be a powerful and effective way of reaching out to clients. A law blog can be best utilized in such areas of law such as personal injury law, where prospective clients most oftentimes depend on results and “flash” in their decision to hire a lawyer.

Helping the lawyer’s website rank higher in search engines

Blogging is also a powerful search engine optimization tool. When combined with video, it even becomes more powerful as major such engines as Google, depending on it’s algorithm at the time can give greater ranking to websites with video. Also, giving that blogs are updated more frequently than regular web sites, most search engines give frequently updated blogs more credit. Giving that a website’s frequency of updates is a factor in some search engine ranking algorithms, updating a lawyer video blog with both text and video can help rankings.

Reaching out and staying in contact with current or prospective clients

Lawyer videos help lawyers or law firms connect better with clients. Frequent lawyer video blogging even helps this process better. A blog is a more personal way to talk to a client giving that blogs are usually more casual. A lawyer video blog can allow an attorney to show expertise in an area, but at the same time it also allows the attorney to show a more informal, human side. A lawyer video gives a client a feel for the lawyer and can be a more honest way to talk to a client and when done well, can create trust and authority.  Another benefit of using blogs is that a lawyer video blog allows for user comments, questions and reactions. This is not usually the case with regular websites which just post information and forget it. Compared with a regular website which is usually a one way type of communication, a blog has a personality. With a blog, the blog author can read the criticisms including any compliments and suggestions.